Clients were asking for more visual ownership of the platform experience, as many employees access it through internal links and expect it to reflect their brand.

Before this project, the platform offered almost no branding flexibility — leading to low engagement and requests for white-label options.

The challenge was to:

• Give admins simple and powerful controls for visual customization

• Ensure all customizations met accessibility standards (color contrast checks)

• Maintain consistency across multiple product surfaces (dashboards, surveys, modules)

• Keep the configuration experience clear and safe — no risk of unusable combinations

Key UX decisions included:

• Using a simple primary color selection flow — with live contrast validation — to avoid overwhelming admins.

• Providing clear previews of style variations (gradient, solid, with/without background image).

• Making background image handling robust and predictable — admins know exactly how it will render.

• Building visual rules to ensure text and controls remain legible in all branding scenarios.

• Surfacing accessibility feedback inline → not hidden behind another step.

• Designing the branding experience to feel consistent with the platform’s overall UX → same components, same language.